Surrounded by dramatic mountain ranges and blessed with a supply of some of the purest water in Japan, Watanabe Sake Brewery (established in 1870) is leading the way in promoting Gifu's long-standing relationship with sake.
Located in Hida's Furukawacho district, Watanabe Sake Brewery is steeped in history and creates some award-winning nihonshu such as the Hourai brand which has attracted customers and acolytes the world over. With a sake tasting plan in place for visitors to sample, the brewery is a must-visit destination when in Hida Furukawa.
Now in its ninth generation of owners, Watanabe Sake Brewery exports its sake around the world in addition to, naturally, having a loyal fanbase in Japan. The beautiful and historic brewery building is also a registered tangible cultural property.
Watanabe Sake Brewery has been situated in Hida Furukawa for nearly 150 years and is now its ninth generation of owners who have inherited the secrets and practical knowhow of creating some of Japan's most sought-after sake. The site of the brewery was once a raw silk business and ryokan...
Festival Float Storehouses
One of Hida Furukawa’s biggest annual events is the Furukawa Festival, held in April every year, which sees beautifully decorated floats (yatai) paraded through the city — but what happens to them during the rest of the year?
There are 10 storehouses (屋台蔵, yatai-gura) aroun...