Get to know the charms of rural Hida City in northern Gifu prefecture.
The image of Hida's Shirakabe Dozogai, with its white-walled storehouses lining the carp-filled Seto Canal, may be a familiar view to those looking for traces of Edo-period Japan. But Hida offers so much more.
Learn more about why visitors keep coming back to Hida City:
Hida has plenty to offer when it comes to local cuisine. From the popular Hida beef to regional classics like Houba Miso or locally produced sake or snacks, Hida does not disappoint when it comes to dining.
Discover the taste
Get to know Hida's creative DNA thanks to an artisan culture born of the region's abundance of nature and forested woodland, helping spawn its innovative joinery legacy and Hida no takumi (master craftsmen) reputation that was revered around Japan.
Discover the crafts
Hida City is renowned for its annual festivals, with this small city punching above its weight when it comes to crowd-pleasing performances, like the fabled Okoshi-Daiko event of the Furukawa Festival every spring.
Discover the heritage
Hida City is a quiet picturesque town outside of Takayama City. The people of Hida generally live a simple lifestyle and have fostered a distinct culture different from many parts of Japan.
Discover the nature
Situated in the unspoiled hills of northern Gifu Prefecture, Hida Furukawa is a small traditional town that retains much of its historic charm. Yet, Hida Furukawa sees fewer visitors than its larger neighbor, Takayama, just 15km to the south. While it is a fantastic place to visit at any time of ...
Each of Japan’s four seasons offers unique scenery and experiences, and the Hida region in Gifu Prefecture is the perfect place to enjoy all four! Though beautiful in all seasons, this area boasts arguably the most famous spot in the country for winter scenery – Ogimachi Village in Sh...